2016/08/10

[Good evening Wednesday] Donuts crisis


Just read a news about Japan’s doughnuts situation.

The biggest chain store, Mister Donut is struggling to have a surplus, and Krispy Kreme is closing down their stores (they used to have over 60 stores, now 45). Some things are considered to be the cause of this situation (like convenience store started to sell donuts) but overall, it seems like the “donut market” in Japan is shrinking year by year, they say.

Shrinking donut market…? This could be a very serious problem. Smaller market means less donuts stores and less opportunity to get good donuts. It’s almost like losing yet another paradise from this world...

Well, frankly speaking, only store I care about is Mister Donut. I’ve been there from childhood, and at the peak point (around 20) I went there almost daily to chat with friends or kill time or comfort myself with a big ring or two. (btw, they have dim sum and noodles too, and porridge for breakfast menu) And, I have quite a lot of fond memories there.

One of them is this: I saw a little boy and his father were having tea break during their boys dayout (I was sitting next to them). They looked happy but suddenly the papa got angry at the boy who’s eating his chocolate donut neatly. The papa said “it’s a donut, you just hold it with both hands and take a big bite!” And after a little hesitation, the little boy opened his mouth wide and savored the donut, leaving one big chocolate donut stamp around his mouth… the papa looked contented, but as soon as he saw the stamp he dashed to get a napkin shouting “oh no no! don’t wipe it with your sleeve!!” It was so peaceful view that I kept thinking, “if I could make a donut AD clip, this would be it..."

Anyway, the donut situation. We gotta do something to it.



Oh yeah, Arnolds opened its store in Tokyo too. I wonder how they’re doing.


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